Branding Guidelines

Your Brand.
Systematized.
By Han Studios.

A complete identity system — logos, typography,
color, icons, and rules — built to scale with your business.

Two tiers — one complete system

Brand Systems • Identity Design • Creative Direction

Starter $1,500
  • Logo System
  • Typography System
  • Color System
  • Brand Guidelines PDF
Recommended Max $2,500
  • Everything in Starter
  • Icon System
  • Brand Graphics
  • Photography Direction
  • Extended Applications

What's Built

The System

Logo System

Primary · Secondary · Icon mark
Horizontal & vertical · Light & dark

Typography

Primary & secondary fonts · Hierarchy
Body rules · Web-safe alternatives

Color

Primary & secondary palettes · Accents
Background tones · Usage rules

Iconography

Custom icon set · Icon grid · Style rules
Usage guidelines · SVG delivery

Graphics

Patterns · Textures · Supporting elements
Layout compositions · Visual language

Photography

Style guide · Mood references
Composition rules · Color grading

Documentation

The Rulebook

A structured system your team can follow.
Clear rules. Consistent application. Every touchpoint.

Brand Guidelines PDF Usage Rulebook Do's & Don'ts Team-Ready Docs

Deliverables

What You Receive

Logo Files

AI · EPS · SVG · PNG · JPG

Typography

Font files · Hierarchy guide · Web-safe list

Color Library

Full palette · HEX / RGB / CMYK

Icon Pack

SVG icons · Usage documentation

Brand Book

Guidelines PDF · Usage documentation

Approach

How We Work

01 Discovery Vision, audience, and positioning
02 Direction Exploring and refining the identity
03 Build Creating the complete visual system
04 Deliver Full guidelines and production files

Application

In Practice

The system applied across every touchpoint —
consistent, controlled, unmistakably yours.

Business Cards
Social Media
Website
Packaging
Presentations

Investment

Starter $1,500
Max $2,500

One system. Every touchpoint.
Built by Han Studios.

Extensions

Apply the System

Once your brand system is established, we can apply it
across additional brand assets and touchpoints.

Product Design

Packaging or product label design aligned with your brand guidelines.

Requires: Branding Guidelines Package $200 / SKU
Social Media Templates

Custom branded templates for Instagram, Facebook, and digital marketing posts.

Requires: Branding Guidelines Package $250
Business Stationery

Design of essential branded business materials such as business cards, letterheads, and email signatures.

Requires: Branding Guidelines Package $200
Website Style Guide

Expanded UI styling for websites including layout rules, component styles, and digital brand application.

Requires: Branding Guidelines Package $400
Brand Launch Kit

Ready-to-use brand assets for launching across digital and physical platforms.

Requires: Branding Guidelines Package $300